TikTok Seller is an app developed by the same Chinese company that made TikTok to help you manage your product ads on that very app. With it, you can quickly and easily manage everything related to your sales from the control panel, like modifying ads or monitoring their visibility.
The first thing to do after downloading this app is to link it to your TikTok account or a phone number. After that, you can access the management menu where you can see all the functions offered by TikTok Seller. To add a product, you'll need a photo of it, a name, and a brief description. Assign it to the category that best suits it, then indicate the amount of stock you have, the item's price, and its weight.
When you're done entering the necessary information for each of your products, they'll enter review mode, during which you can make whatever modifications you need. Once the ads are approved by TikTok, you can start selling. After they're published, you can ask to correct the price, inventory, and other important details should they change.
Once you start selling your products on TikTok, you can check analytics on a statistics panel that helps you measure your impact. From this panel, you can measure your ad campaign's reach, including how many people see it, how many people make a purchase, your top sales, and how the campaign is performing overall. TikTok Seller is a useful window into the popular video platform TikTok, designed to help you sell your products in a personalized way and access useful data regarding your campaigns.